Silver Jack Driscoll Campaign

This campaign centers on a character I was assigned to develop named Silver Jack Driscoll, a northern Michigan lumberjack. I illustrated and designed a full-bodied SJD, can wrap, poster and four-pack carton to complete this campaign.

2018 GOLD ADDY AWARD WINNER

2018 ADDY JUDGES CHOICE AWARD WINNER

Great Lakes Bay Region Advertising Federation

This is the main logo I designed and illustrated for the Silver Jack Driscoll campaign. This look and theme has been carried throughout the main SJD materials.

These images show the development of the Silver Jack Driscoll beer can. I began the process with research on Silver Jack and creating initial concept sketches. Upon approval of the second option, I illustrated the character and created the type. These elements evolved into the can you see above.

After I had developed the SJD beer can, I designed the Silver Jack Driscoll four-pack carton shown above. You will see the vector prepared image placed in the die line below.

Here is an example of the full-body SJD I sketched and turned to a vector piece in Adobe Illustrator.

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